Ad and brand research specialist Hall & Partners has appointed Kevin Ford as Global Head of Research Solutions, based in London and reporting to Global CEO Vanella Jackson.
Ford has twenty-five years' experience in research, and joins from Harris Interactive where he was most recently European Head of Solutions. Before this he served as Global Head for Evolution Research Services at Ipsos. He is also the author of a book, Brands Laid Bare: Using Market Research for Evidence-Based Brand Management.
Ford is tasked with pioneering new research solutions across the business, including development of the high profile Engager analytics tool, which measures how people engage with brands; the rapidly growing shopper insights offering; and the measurement of social media and digital campaigns.
Jackson comments: 'We are thrilled to be adding Kevin to our global team. He's a true 'products guru' and strategic visionary who will help guide bigger thinking and develop better tools to take us to the next level. I'm excited to get started.'
The company is part of the Omnicom Group's Diversified Agency Services (DAS), has offices in London, Melbourne, Paris, Shanghai, Singapore, Sydney and four US cities, and is online at www.hallandpartners.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.