Big Data Firm Zeta Buys eBay's Enterprise CRM Division

In the US, big data analytics company Zeta Interactive has acquired eBay's Enterprise CRM division, with which it will extend and enhance its people-based marketing platform. Terms of the deal were not disclosed.

Zeta, which was founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola, recently closed a $125m round of investment funding, some of which has been used to acquire the eBay business. This business offers a data-driven marketing portfolio of products, an enterprise-grade ESP (email service provider), a data management product, and an automated attribution solution, which will all be integrated into Zeta's platform.

Regina Gray (pictured), Head of the eBay division, who will be joining Zeta as a Senior Vice President, says the buy is 'a great outcome for our clients and employees' and will take the division's capabilities 'to a new level'.

The acquisition follows the sale of other eBay Enterprise businesses to a consortium of private equity firms, led by Sterling Capital and Permira.

Web site: www.zetainteractive.com .