WPP Continues Buying of comScore Shares

WPP has continued its large-scale purchase of comScore stock, adding around $7.2m worth in three purchases since the morning of 24th December.

DRNO reported previous buys totalling just under $8m on Christmas Eve. Since then the audience measurement firm has seen its share price rise from just over $38.50 to more then $42. The latest purchases include 60,000 shares on 29th December, 60,000 on 28th and 54,206 on 24th.

comScore, whose stock is still well down on its 1-year high of $65.00, is on target to acquire cinema and TV audience pioneer Rentrak for around $732m, if given the go-ahead at shareholder meetings later this month. WPP took a large stake in comScore lust under a year ago, and also acquired one sixth of Rentrak in December 2014.

Web sites are at www.wpp.com , www.comscore.com and www.rentrak.com .