Daily Research News Online

The global MR industry's daily paper since 2000

WPP Buys Further Stakes in comScore

December 24 2015

WPP has upped its stake in comScore through the purchase of 120,000 comScore shares at an average cost of $38.56 each and a value of $4.62m, and a second purchase of 84,913 shares at an average price of $38.57 each, and a total of $3.27m.

Sir Martin SorrellWPP already owns a 'significant' stake in comScore. In February, WPP took a 15% to 20% stake in the digital analytics firm through its Kantar data and insight arm, while as part of the deal, comScore acquired a number of Kantar assets in Europe.

Later this year, comScore announced it was acquiring multi-screen measurement firm Rentrak, in which WPP owns a 16.7% share. Prior to the deal being revealed, WPP CEO Sir Martin Sorrell (pictured) urged Rentrak and comScore to join forces and find a solution to what he described as 'faulty measurement' of digital ad views and viewability.

The latest acquisitions were disclosed in a filing with the Securities & Exchange Commission, which is required for large shareholders who own at least 10% of a company's shares.

Web sites: www.wpp.com and www.comscore.com .

All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

Select a region below...
View all recent news
for UK
View all recent news
for USA
View all recent news
for Asia
View all recent news
for Australia


To receive (free) news headlines by email, please register online