BARB Rolls Out TV Landscape Report

Television measurement body BARB has launched The UK Television Landscape Report, a quarterly review of population trends and changes in the options people have for watching TV.

The new report will examine data from the Establishment Survey, BARB's ongoing research into changing TV viewing methods, based on feedback from more than 53,000 individuals annually. It will initially answer three questions: whether services such as Netflix are taking over; how the platform landscape is evolving; and who doesn't own a TV set.

The report will also include a growing number of TV Landscape Trackers, which will look at the take-up rates for devices that can be used to watch TV, and the number of TV sets per household. This new initiative has been designed to complement BARB's Viewing Report, to provide a rounded picture of how people can watch television and how they do.

CEO Justin Sampson (pictured) comments: 'Television, as a cultural and commercial phenomenon, has remained a focus of interest and conversation for over 50 years. This is as true today as it has ever been, with advances in technology shaping the way broadcasters distribute their content and how viewers watch their favourite programmes. Our new quarterly report shines a light on how quickly people are adopting these new services and technologies'.

Web site: www.barb.co.uk .