Survata Debuts Niche Audience Solution

San Francisco-based DIY online consumer research firm Survata has launched a new methodology called Segment Surveys, giving clients access to niche audiences.

Founded in 2012 by childhood friends and University of Notre Dame alumni Aaron Wenger and Chris Kelly, Survata operates a network of 'survey-walls' on affiliate sites - these are similar to pay-walls except that a short survey must be completed to get access to free content including articles, music, videos and downloads.

Segment Surveys was created in partnership with cross-screen audience data provider Krux, through which Survata can access second party segments. Survata says it is the first company to tie these data segments to online surveys, making it possible to target thousands of specific audience segments previously 'difficult if not impossible' to reach.

Kelly (pictured) comments on the launch: 'We're finally letting research teams and ad teams speak the same language. Segments Surveys means the audience interviewed in research efforts is the same audience reached by an ad campaign'.

Web site: www.survata.com .