Symphony EYC Acquires Fifth Dimension

Customer insights specialist Symphony EYC has acquired UK-based Fifth Dimension, which offers retailers and CPG manufacturers a range of store planning, 3D store and product visualisation solutions. Terms of the deal were not disclosed.

Founded by Mike Letchford (pictured) in 1995, Fifth Dimension's optimization solutions and virtual environments are used by retailers to simulate and evaluate assortment and space options based on shopping behaviour, market trends and product performance. These solutions will now be combined with the Symphony EYC Merchandising and Category Management product suite, while Letchford takes up the role of Senior Vice President, Category Management Solutions.

Graeme Cooksley, President and MD, Symphony EYC GOLD Solutions, comments: 'By eliminating the need for physical retail space when evaluating the viability of category concepts and in-store innovations, Fifth Dimension is able to remove cost and time from the retailer's space planning process. The combined strength of Fifth Dimension and Symphony EYC's solutions will deliver the only offering in the market that truly focuses on elevating category management to be a strategic differentiator within our customers' organizations'.

Web sites: www.eyc.com and www.fifth.us.com .