DRNO - Daily Research News
News Article no. 23002
Published July 27 2016




comScore Rolls Out Enhanced Plan Metrix in US

comScore has enhanced its monthly syndicated Plan Metrix solution in the US, with the addition of mobile data insights, combining online behavior data and detailed off-line information.

Merging online and off-line behavioral data...Plan Metrix now taps into comScore's Media Metrix syndicated digital audience measurement service, and Mobile Metrix, which covers usage of apps as well as mobile browsing. Users can cross-reference the two types of behavior for a deeper understanding of consumers.

Naresh Rekhi, Group VP of Product Management, explains: 'Plan Metrix enables the identification of audience segments and then allows them to reach those consumers across different platforms, resulting in more targeted campaigns and better ROI. As our clients' needs continue to evolve, comScore is constantly innovating to bring new measurement solutions and currencies to market, and enhancing existing products to provide our clients with the solutions they need to make their advertising efforts more valuable'.

Web site: www.comscore.com .


www.mrweb.com/drno - Daily Research News Online is part of www.mrweb.com

Please email drnpq@mrweb.com with any questions.

Back to normal version.

© MrWeb Ltd