comScore has enhanced its monthly syndicated Plan Metrix solution in the US, with the addition of mobile data insights, combining online behavior data and detailed off-line information.
Plan Metrix now taps into comScore's Media Metrix syndicated digital audience measurement service, and Mobile Metrix, which covers usage of apps as well as mobile browsing. Users can cross-reference the two types of behavior for a deeper understanding of consumers.
Naresh Rekhi, Group VP of Product Management, explains: 'Plan Metrix enables the identification of audience segments and then allows them to reach those consumers across different platforms, resulting in more targeted campaigns and better ROI. As our clients' needs continue to evolve, comScore is constantly innovating to bring new measurement solutions and currencies to market, and enhancing existing products to provide our clients with the solutions they need to make their advertising efforts more valuable'.
Web site: www.comscore.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.