Arno Hummerston Joins Lucid in UK

Former GfK NOP leader Arno Hummerston has joined sampling automation provider Lucid as Vice President of Corporate Development, responsible for nurturing client, supplier and partner relationships from the firm's London office.

Previously known as Federated Sample, the New Orleans-based firm was founded in 2010 by former OTX Research executive Patrick Comer to create technologies for gathering data and intelligence on consumer markets. Hummerston (pictured) joins from GfK, where as Global Director, Communications & Digital he led the Digital Market Intelligence Client Service teams worldwide for more than six years. Before GfK, he was MD of Global Interactive at TNS, in charge of the group's digital and Internet research strategy; and earlier, he was Head of Interactive at Ipsos, and MD at ProActive International.

Benn Hogg, EMEA MD, comments: 'We are absolutely delighted to welcome Arno to our fast-growing London-based EMEA office. There are just a handful of people globally that have as much experience in the digital realm as Arno, and the fact that he chose to join us speaks volumes. Our clients (and our team) will benefit hugely from his expertise'.

Web site: www.luc.id .