Simmons Hires comScore Veteran Steve Dennen

In New York, consumer analytics specialist Simmons Research has hired comScore veteran Steve Dennen as Vice President and Head of Partnerships, to focus on building and maintaining client partnerships and developing cross-channel applications.

Owned by Symphony Technology Group, Simmons is best known for the National Consumer Study (NCS), which measures consumer preferences, attitudes and media behaviour. The firm uses measurement sciences to overlay survey responses and passive data. Dennen (pictured) joins after thirteen years at comScore, latterly in senior leadership positions on the product management and business development teams. Most recently, he served as VP of Business Development, focused on sourcing, prospecting and onboarding new partners.

In his new role, Dennen reports to Chief Research Officer Pat Pellegrini, who comments: 'Steve is a great leader with a strong work ethic and experience that lines up well with Simmons' core business. I am confident that his experience and background in establishing mutually beneficial partnerships will help us fulfil our promise and add increased value to both existing and new partners'.

Web site: www.simmonsresearch.com .