IRI and Clavis to Extend eCommerce Measurement

Retail and healthcare data giant IRI has announced a partnership with digital shelf analysis specialist Clavis Insight, to help CPG marketers track and assess a brands' holistic online and off-line performance.

As part of the agreement the firms have already developed several eCommerce offerings, to provide clients with insights into shoppers' path-to-purchase. Clavis' online channel analytics, which gives information around pricing, assortment, placement, presentation and monitoring of social media content, will be integrated with IRI's E-Market Insights service. As this eCommerce measurement further expands, it will be reported on as a new channel in the context of IRI's traditional point-of-sale measurement service.

Robert Tomei (pictured), IRI's President of Consumer & Shopper Marketing, comments: 'Our relationship with Clavis Insight further enables IRI to bring the physical and digital shopping world together by leveraging the best industry data sources at multiple levels to unlock the most advanced correlative and predictive omnichannel modeling and analytics for our clients. Expanding IRI's eCommerce measurement service, E-Market Insights, with Clavis Insight's causal metrics will fortify the eCommerce transactional data from more than two million households and provide critical insight to the 'why behind the e-buy'.

Web sites: www.iriworldwide.com and www.clavisinsight.com .