IRI Creates Revenue Growth Solution for Smaller Firms

Retail and healthcare data giant IRI has launched a suite of tools to help mid-market CPG clients identify revenue management opportunities and drive revenue and profit growth.

The new Revenue Growth Management (RGM) Suite uses the core predictive and prescriptive engine from IRI's existing Revenue Growth Management Enterprise Suite, to help mid-market clients quantify the drivers of sales change, prescribe corrective pricing and promotion actions, and measure their potential impact on revenue and profits.

Users can build revenue management capabilities with models from hundreds of categories linked directly to the firm's Liquid Data predictive analytics and insights platform. This allows clients to add predictive analytics to their IRI Market Advantage solution, and tap into previously standalone solutions. The new RGM Suite combines diagnostics and insights into drivers of market performance with the ability to create a series of reports, with an interactive price and trade promotion simulator. In addition, clients who sign up for the RGM Suite will have access to IRI's revenue growth specialists.

IRI's Krishnakumar (KK) Davey (pictured) comments: 'We further refined our existing pricing and promotion solutions specifically for mid-market companies, so that we can help them focus on the core of what matters for business growth - creating a robust revenue management strategy and activating it in a crisp manner. The interactive solutions of the RGM Suite allow users to seamlessly access data, whether through a tablet or desktop, and conduct powerful analysis in an efficient manner'.

Web site: www.iriworldwide.com .