LRW Names Reynolds as So What COO

In the US, Lieberman Research Worldwide (LRW) has promoted Jeff Reynolds to the role of President and Chief Operating Officer of its holding company So What Holdings; and hired Sandy Wax as LRW Executive Vice President and COO, reporting to Reynolds.

Founded in 1973, LRW is headquartered in Los Angeles with offices in London, New York, Philadelphia, Chicago and Orange County. Reynolds joined in 2003 as Research Director, before moving to VP, General Manager, and latterly President in 2010. Wax will lead certain operations and administrative teams at LRW, and guide operations integration with future acquisitions. She most recently served as President of Sprout, NBCUniversal's 24-hour kids channel, overseeing strategy and day-to-day operations. Prior to this she held leadership positions at Disney, including SVP, Brand Strategy and Research; and spent seven years as VP of Research and Planning at Discovery Communications.

In his new role, Reynolds reports to Chairman and CEO Dave Sackman, who comments: 'Our vision includes rapid organic growth along with carefully targeted strategic acquisition, and Jeff's expanded role will deliver the collaboration and alignment needed to bring our brands and a diversity of data streams together to provide greater action-oriented recommendations for our clients'.

Web site: www.lrwonline.com .