IRI UK Hires Graham as Gammell Takes US SKB Role

In the UK, consumer data firm IRI has appointed Anthony Graham as EVP of International Solutions and Innovations. He replaces Lynda Gammell, who is returning to the US to lead product management of the firm's Shopper KnowledgeBase (SKB).

Gammell has worked for the company since 1991 and led the Solutions and Innovations team in Europe for the past six years. In her new role, she will provide direction for IRI's SKB database of millions of shoppers from a wide variety of US sources, and will report to Robert Tomei, President of Consumer & Shopper Marketing and Core Content (POS) Product Management.

Graham takes over from Gammell, having worked in South Africa for clothing manufacturer Edcon as General Manager: Customer & Omnichannel for the past five years. Before this, he worked at Barclaycard as Relationship & Insight Director, PrePay Solutions as Marketing Director, Aimia as Group Relationship Director, and he served as a CRM Expert at McKinsey & Company. He began his career at Boots, where his roles included Customer Insight Manager for the firm's Advantage Card division.

José Carlos González-Hurtado, IRI's President of International, commented: 'Anthony brings more than twenty years of expertise in data analytics, customer centricity and digital marketing to his new role and a very strong knowledge of the consumer retail market. He has successfully created several leading loyalty programmes and customer databases in the UK and South Africa, and his strong customer engagement has enabled him to lead business development efforts and partner relationships with a variety of blue chip organisations'.

Web site: www.iriworldwide.com .