European Launch for Lightspeed's 'AmplifyR Appends'

WPP digital data collection specialist Lightspeed has extended its AmplifyR Appends data service to the UK, France, Germany and The Netherlands.

Launched in the US last year, AmplifyR Appends uses data from a broad range of partners, including KBM Group, Acxiom, Experian and The Futures Company, to offer clients enhanced profiles of consumers. It then overlays demographic and lifestyle data on panellist profiles and their survey responses.

Caroline Frankum (pictured), CEO, EMEA, comments: 'It's no longer feasible to approach surveys from a single perspective where we just 'ask' questions. We need to engage and entertain; we need to create shorter surveys by asking panellists fewer tedious questions to capture information that can be found elsewhere. AmplifyR Appends helps us understand consumer behavior and capture a holistic view of the consumer by pairing behavioural and demographical information with targeted survey data that can't be found elsewhere'.

Web site: www.lightspeedresearch.com .