London-based brand and comms research specialist Hall & Partners has named Caroline Frankum Chief Executive Officer of its European Consumer business.
Frankum (pictured) most recently served as the firm's Managing Partner, London, before which she held various management roles in planning and research at BSkyB; UKTV; and Fox Kids/Jetix, part of Walt Disney Company.
With nearly twenty years' experience, Frankum's background spans all areas of quant and qual research across a broad range of issues such as brand development, concept and pilot testing, communications and CSR-focused tracking studies, and consumer targeting.
Global CEO Vanella Jackson comments: 'Caroline has demonstrated amazing tenacity and drive, delivering outstanding work to our clients. She is an inspiration to everyone who works with her. I am confident she is going to make an even bigger impact as CEO, Europe.'
The company sits within Omnicom Group's Diversified Agency Services division and is online at www.hallandpartners.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.