ORC Hires Alena Rossini as MD, Singapore

ORC International has appointed former Kantar Group exec Alena Rossini as Managing Director, Singapore.

The firm, which is part of marcoms network Engine Group, offers a range of custom, employee, market and strategy research services. Rossini (pictured) joins from Kantar, where most recently she was Head of Strategy & Innovation, Consumer Insights for the AsiaPac region. Earlier, she was Regional Client Lead at Kantar agency Millward Brown, Client Director of The Leading Edge, and an exec at GfK, HPI and TRBI. In addition, she served on IAB Singapore's Measurement & Standards committee.

Rossini is now tasked with expanding the Engine Group's footprint in Singapore and South East Asia. Oliver Rust, MD for Asia Pacific, comments: 'Every investment we make in this region is focused on revealing business opportunities for our clients, guiding them to act and - by adding solutions across our Engine network - helping them transform. I'm confident that Alena will accelerate this process'.

Web site: www.orcinternational.com .