Infogroup Launches Constellation Media

Database giant Infogroup has launched a data-driven digital marketing agency called Constellation Media, offering a range of services for audience expansion; digital media strategy, planning, buying, and optimization; and advanced analytics.

Clients of the new agency will be able tap into audience-based digital and social media solutions to execute omnichannel campaigns. The agency is led by Gayatri Bhalla (pictured), a former Publicis and Wunderman executive with more than twenty years of experience in digital media strategy, social media outreach and engagement, online lead generation and conversion, and digital brand awareness.

Michael Iaccarino, CEO and Chairman of Infogroup, says the new company 'brings together the best in digital technology and agency services to provide a one-stop shop delivering true omnichannel marketing campaigns'.

Web site: www.infogroup.com .