In Washington DC, big data, analytics and marketing services provider Infogroup has appointed Gayatri Bhalla as Vice President and General Manager of Audience Solutions in its Digital team.

Infogroup provides both digital and traditional marketing channel expertise, alongside access to its proprietary data on 245m individuals and 25m businesses. Bhalla (pictured) joins the firm with more than twenty years’ experience of strategy, analytics, digital media, marketing, product development and branding. Most recently, she was VP / Group Director, Media at ZenithOptimedia Group, prior to which, she was COO of big data specialist Catalist, and she held senior roles at the SEC, Publicis-owned Digitas, and Braun Consulting. In addition to her new role at Infogroup, Bhalla serves as an Adjunct Professor in the Georgetown Graduate School of Communications.

Gretchen Littlefield, President of Direct Marketing Services, comments: ‘We are very excited to have Gayatri join our Digital Solutions team. She is a talented, highly experienced leader who will help grow and expand our digital offerings to drive more value for clients.’

Web site: www.infogroup.com .

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