Partnership for Beyond Analysis and Celebrus

In the UK, insight and big data business Beyond Analysis and online customer intelligence provider Celebrus Technologies have teamed up to help organisations develop and act on customer insight generated by omnichannel businesses.

Beyond Analysis's advisory and analytics services, and its technology platform, will now be offered alongside the Celebrus Technologies Customer Data Platform. The latter captures individual-level customer data from across a brand's digital and other channels, enriching and presenting it in real-time, and will be used by Beyond Analysis' teams to analyse and model customers in depth.

Beyond Analysis co-founder and CEO Paul Alexander says the relationship is based on the two companies' passion for enabling clients to use their data to grow their businesses. Simon Burton, CEO of Celebrus Technologies, adds: 'Having known the Beyond Analysis team for several years, we now feel the time is right to bring together our areas of expertise to help those organisations who are keen to take a leap forwards in their use of data and analytics but, perhaps through a lack of in-house experience or resources, are struggling to do so. The expertise provided by Beyond Analysis, underpinned by Celebrus data, means they can not only keep up with their competitors, but move ahead in this age of the customer'.

Web sites: www.celebrus.com and www.beyondanalysis.info .