Voxpopme and Kantar in Video Partnership

UK-based video insight specialist Voxpopme has partnered with Kantar to provide the latter's clients with access to its video feedback tools.

Launched in 2013 by Dave Carruthers and Andrew Barraclough, Voxpopme offers a smartphone app which can be used to add video questions to quant surveys and allows consumers to provide direct video feedback on brands. It also offers sentiment analysis. Last year, the firm rolled out its on-demand mobile app in Australia.

The partnership gives Kantar access to Voxpopme tools through which to connect with consumers for product testing, brand positioning and communication testing, shopper insights and customer experience. Kantar can now integrate short video responses and interactions from consumer surveys; use Voxpopme's on-demand communities to capture instant feedback; and make use of video from groups, interviews and ethnographic research. In addition, the global group will be able to tap into Voxpopme's collaboration with emotion measurement specialist Affectiva, providing facial coding to detect both the engagement levels and emotional states of respondents throughout their video responses.

Simon Falconer (pictured), Kantar Global Innovation Planning Director, comments: 'At Kantar we are huge believers in the power of video and wanted to partner with a company that shared this vision and made the process of working with video easy. Voxpopme brings industry-leading technology, a proven track record and a global team that can match our ambition and high standard of delivery to our clients'.

Web sites: www.voxpopme.com and www.kantar.com .