maslansky + partners Launches Data-Driven Message Tool

Omnicom-owned MR and strategic consulting firm maslansky + partners (m+p) has launched an interactive tool called Dynamic Response, which helps clients word their messages in response to issues and crises, based on analysis of previous responses.

m+p uses cognitive behavioral science to help clients translate corporate speak into language that is 'clear, credible and compelling' for consumers. It then helps clients understand how their audiences process and interpret information, and shows them how certain words and phrases can drive engagement and action.

The new Dynamic Response tool has been designed to help communications teams draft custom responses quickly, and create more effective messages using an algorithm and message examples based on more than a decade of data. This data comes from m+p's analysis of patterns from hundreds of corporate responses and issue message texts, across a broad range of topics and audiences.

Joe Baumann, Senior Vice President of R&D and Product Strategy, comments: 'Dynamic Response is built on a deep understanding of how to connect with consumers and other audiences. This data-driven approach will help organizations immediately become more effective and efficient, and develop stronger communications capabilities over time'.

Web site: www.maslansky.com .