Critical Mix Hires Product Development Leader

Sampling and data collection provider Critical Mix has appointed Margit Kittridge in the new role of VP, Digital Products, tasked with leading product development and go-to-market strategy.

Kittridge spent ten years at Publicis ad division Starcom MediaVest Group, leaving in 2009 for analytical roles at Tribune Company and Annalect. Since then she has served as Executive Director, Marketing and Digital Business Development at the Wall Street Journal Office Network, and most recently VP, Digital Director at Google / Alphabet subsidiary Intersection Co. where she led digital business development efforts and strategic growth for the out-of-home portfolio.

Keith Price, Co-CEO at Critical Mix, comments: 'Margit's expertise in the digital marketplace will bring a new perspective to Critical Mix that will help expand our product offerings. As we take a deeper dive into adopting new data strategies for online insights, her strategic approach to development and measurement will be crucial in implementing digital practice across our platforms'.

Critical Mix's parent company Reimagine recently brought in former Millward Brown CEO Eileen Campbell to serve on its Advisory Board, and in September it launched CMIX, a collaborative method for creating insights for business decisions.

Critical Mix has offices in North America, Europe and Asia and is online at www.criticalmix.com .