In the US, insights and marketing services holding company Reimagine has given former Millward Brown CEO Eileen Campbell a seat on its Advisory Board.
Reimagine - full name Reimagine Holdings Group - has more than $100m in funds with which to acquire and invest in growth-oriented, tech-enabled service companies in the insights and data transformation space. The parent of Critical Mix, it acquired online survey analytics and reporting software specialist MarketSight in January, and in April it joined a funding round for MR software firm Remesh. It also has investments in Pop Research and Pure Spectrum.
Campbell (pictured) joins the Advisory Board after serving as CMO of IMAX Corporation, leading the firm's marketing interactions with Hollywood studios and joint venture exhibition partners. Prior to this she was Global CEO of Millward Brown, having joined the firm in 1999 as CEO of the North American business unit. Earlier she was EVP at Angus Reid Group (now part of Ipsos), and held senior positions at NFO Research (now a TNS company), and Maritz Market Research. Additionally, she is a former Chair of CASRO (now merged into the Insights Association) and a founding director of Power of Voice, a not-for-profit organization committed to providing communications skills training for civil society organizations in low-income countries.
John Almeida, co-founder and Managing Partner at Reimagine, comments: 'Eileen is a pioneer in the industry and we are excited to welcome her to Reimagine's Advisory Board. We look forward to benefiting from her strong experience, particularly in building global businesses and acquisitions, as it will be extremely valuable as we continue to grow our portfolio. We are fortunate to have her on our team'.
Web site: www.reimagine.com .