Maru/Matchbox Strengthens Retail and Tech Team

Consumer intelligence firm Maru/Matchbox has announced the promotion of Michelle Walkey to Managing Director, Retail and Technology and the appointment of Allan Dykstra as VP Business Development for the same team.

Maru/Matchbox was formed when MARU Group acquired Vision Critical's North American Research Consulting division in 2016.

Walkey is an economist with a focus on game theory and the application of advanced analytics, and brings two decades of research experience focused on retail, technology and financial services sectors.

Dykstra joins after a year at rsg (research strategy group inc), and earlier in his career spent six and a half years in sales, marketing and planning roles in the beverages sector, first at Labatt and then InBev, before and after its 2009 takeover by Anheuser-Busch.

Maru Group CEO Ged Parton says of the appointments: 'Both the Retail and Technology markets are changing at an incredible pace, so I am pleased to have a research veteran like Michelle take charge. The addition of Allan signals how much opportunity we see to help our clients make timely decisions with confidence'.

The firm is online at www.marumatchbox.com .