Former System1 Exec Alex Hunt Joins PRS IN VIVO

Former System1 exec Alex Hunt has joined global shopper insights agency PRS IN VIVO as Chief Revenue Officer. He will be based in the US, but his role will be global in scope.

Founded in 1972 and owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behavior and influence consumer choices. In August, it released an AI Pack Screening Model, which applies data mining, artificial intelligence and an expert review process to screen new packaging concepts.

Hunt (pictured) joins from behavioral science specialist System1 (formerly known as BrainJuicer), where he latterly served as Global President in the US, with a seat on the group's Board, having joined the company in 2009 as VP of Client Service in the USA. Earlier in his career, Hunt spent seven years at Kantar Millward Brown, in the UK and later the US.

PRS IN VIVO CEO and founder Scott Young comments: 'We are focused on creating a portfolio of new research solutions in shopper marketing, packaging and NPD. We know that Alex is the right person to lead our teams in developing these innovative, agile and cost-effective new solutions. We couldn't be happier to have him join'.

Web site: www.prs-invivo.com .