In the US, global shopper insights agency PRS IN VIVO has released an AI Pack Screening Model, which applies data mining, artificial intelligence and an expert review process to screen new packaging concepts.
Founded in 1972 by Scott Young (pictured) and owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behavior and influence consumers' choices. To create the new model, the firm revisited its database of more than 25,000 design systems, conducted a new meta-analysis, and applied artificial intelligence to develop a predictive expert model. According to the company, this allows brands to screen packaging options - for both re-stages and new products - within days.
The launch is the first of a portfolio of research solutions the company is releasing over the coming months, with new offerings drawing on the company's legacy of packaging, shopper and new product expertise. Young comments: 'AI and machine learning have allowed us to unlock insights from our database and apply them to screening new designs. This service will help our clients streamline their design processes, and it will also open up our expertise to smaller brands, which may not have been able to afford traditional studies'.
Web site: www.prs-invivo.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.