The Nursery Launches Tracking Service

London-based brand research agency The Nursery Research and Planning has introduced a solution called Nursery Tracking Plus, to explain how marketing changes what people know and feel about a brand, and how they behave as a result.

The Nursery provides custom qual and quant brand strategy research, including employee mood studies, research among children, segmentations and advice for start-up businesses. In the summer, the firm acquired insight firm Arkenford, whose offer includes services to help clients simplify, visualize and share their data, as well as segmentation and branding.

The new Nursery Tracking Plus solution, developed in partnership with data scientists at Arkenford, builds on The Nursery's existing tracking offer built over the past decade, enabling the company to link and cross-analyse key market metrics, customer and sales data, internal performance and sensitive brand and communications measurement. According to the firm, the result is an integrated picture of brand performance which allows clients to focus efforts where communications can make the most difference.

The company, whose Quant division is led by David Alterman (pictured), is online at www.the-nursery.net .