dunnhumby Opens Data Science-Driven Media Business

Tesco-owned customer data firm dunnhumby has launched a business offering a combination of cross-channel media, data science and partnerships to connect retailers and brands to customers.

dunnhumby helped establish the Tesco Clubcard loyalty business in 1994 and is now owned by the retail giant. Powered by the firm's data science, the new 'dunnhumby media' business uses retailer data to engage consumers with personalized communications along the entire customer journey. For retailers, the division is designed to help build customer engagement across retailer-owned and paid off-site media channels; while for advertisers, it will deliver personalized campaigns to improve customer engagement and build loyalty.

Jérôme Cochet (pictured), dunnhumby's Global MD, Media, comments: 'With dunnhumby media, retailers can leverage their rich data assets and owned media properties. Advertisers gain highly relevant access to consumers based on world-class customer data science. And most importantly, the customer benefits by receiving compelling offers and personalized communications'.

Web site: www.dunnhumby.com .