InMobi to Invest $100m in New TruFactor Data Business

Bengaluru-based mobile marketing and ad platform InMobi Group is investing $100m over the next three years in its newly launched data management unit, TruFactor.

Built on the capabilities of mobile data and targeting company Pinsight Media, which InMobi recently acquired from Sprint, TruFactor will enable telecoms companies to transform raw, network-level mobile data into usable intelligence. Powered by the Microsoft Azure cloud computing service, TruFactor's data platform ingests, curates and analyzes data to increase user privacy, improve customer experience and drive growth.

InMobi co-founder Piyush Shah (pictured) comments: 'Telcos are increasingly under pressure to deliver responsible and secure data management in a world driven by intense competition, rapid technological changes and accountable privacy practices'.

Web site: www.inmobi.com .