V12 Rolls Out Voter Browsing History Data

In the US, marketing analytics provider V12 has launched data on the browsing history of hundreds of millions of voters, powered by its purchase intender solution V12 Signals.

V12 comprises three sub-brands: customer data platform V12 Velocity; V12 Data, offering access to more than 215 million consumer contacts; and V12 Signals, which connects customer identities to mobile devices. Using the latter tool, V12 now provides browsing data covering party affiliations, congressional district, voter status, and political donors; along with browsing data on issues such as civil rights, clean energy, the environment, foreign policy, and gun control.

This new data complements V12's political e-mail file of more than 200 million e-mail addresses, and its V12 AudienceLink Facebook advertising capability, which is used to target current supporters or look-alike audiences using over a thousand attributes.

CEO Andy Frawley (pictured) comments: 'Consumers use multiple digital channels and social platforms to research politics, candidate news and important issues. By monitoring over 90% of Internet-connected devices, we have captured this online behavior to develop a highly inclusive set of browsing data. I'm thrilled with the launch of our new set of political behavioral data to help our clients greatly increase their campaign performance.'

Web site: www.v12data.com .