V12 Rebrand and Restructure

US marketing analytics provider V12 Data is now to be known simply as V12, and will comprise three sub-brands: customer data platform V12 Velocity; V12 Data, offering access to more than 215 million consumer contacts; and V12 Signals, which connects customer identities to mobile devices.

Acquired by Datamentors in 2016, V12 uses proprietary technology to give business clients access to billions of consumer, business and automotive records. The firm's V12 Velocity features first party data management and third-party data integration; while V12 Data includes over 186 million VINs (vehicle identification numbers), 208 million consumer e-mail details, 300 million monthly cookies, and 1,900 audience segments. The V12 Signals solution enables people-based marketing based on store visit behavior, providing brands with audience details of those who have visited their own location, or a competitor's, within the previous 24-48 hours.

CEO Andy Frawley comments: 'As marketers grapple with increased complexity and the need to drive results, our offering and our brand need to reflect that reality. The simpler V12 name stands for speed, nimbleness and a focus on results, and allows our team to offer the best combination of our first party data management, third party data, and mobile location solutions to our clients to help them achieve maximum ROI'.

Web site: www.v12data.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.