Be Heard Invests in Digital Transformation Firm

UK-based digital marketing group Be Heard has bought a 20% stake in transformation consultancy Digital Delivery Consulting Limited, which trades as 3pointsDigital (3PD).

Be Heard, which acquired design and UX agency MMT Ltd in 2016 and most of marketing analytics and innovation consultancy Freemavens a year later, paid £320,000 in cash for the latest purchase, 20% of the voting equity of 3PD. Be Heard says that as of 31st May it had already secured sufficient new business wins via the acquisition to (on a revenue basis) more than pay back its cash investment.

3PD supports C-Suite executives in working out how best to exploit the digital revolution, and has partnered with Be Heard in work with several clients. The firms said that during this work 'it became apparent that a formal arrangement would enable both businesses to offer a broader and more comprehensive service offering to current and future clients'.

Ben Rudman (pictured), COO of Be Heard and co-founder of MMT Ltd says of the deal: 'I am excited about the opportunities that this partnership can bring for both Be Heard and 3PD. We have the highest respect for the 3PD management team who have worked with a wide range of international businesses, helping them to adapt their products and services to the fast-paced and ever-changing digital world'. Chris Micklethwaite Consulting Principal and Founder of 3PD comments: 'We have long respected the high-quality delivery of all of the businesses within Be Heard and see a future strengthened by our partnership. 3PD's C-level strategy coupled to Be Heard's delivery helps every client business benefit from the digital revolution'.

Web sites: www.beheardgroup.com and www.3pointsdigital.com .