Gracenote Launches Video Popularity Score

Nielsen-owned media and entertainment data provider Gracenote has launched a service helping entertainment providers understand the TV shows and movies that viewers want to watch, so that they can promote them from within their catalogs.

Gracenote's entertainment data source features descriptions of more than 200 million tracks, TV listings for 85+ countries and statistics from 4,500 sport leagues and competitions. The new Video Popularity Score has been developed to help identify 'hot content' by considering 'recency' of TV show airings and movie releases, viewing and awareness signals from Gracenote and Nielsen, and data from external sources. From these Gracenote calculates a numerical score representing the general population's recognition level of individual TV series or movies.

The solution is part of Gracenote's Advanced Discovery suite of metadata products designed to help connect viewers to TV shows and movies in innovative ways. Entertainment providers using it can deliver guides which automatically identify the most popular programming and prioritize it in their user interfaces, personalized recommendations and search results. According to the firm, its new solution also enables improved voice capabilities through better understanding of user intent within spoken queries.

Chief Product Officer Simon Adams (pictured) comments: 'Our new Video Popularity Score empowers entertainment providers to identify and put the most relevant, watched and talked about TV shows and movies front and center. By enhancing content targeting, Video Popularity Score allows for sharper search results, highly topical recommendations and more relevant viewing options from cold-starts where data on user preferences or previous consumption is not available'.

Web sites: www.nielsen.com and www.gracenote.com .