Gracenote Debuts Video ID Distribution System

Nielsen's music, video and sports tech company Gracenote has launched a solution called the Video ID Distribution System, to help creators and owners of media programming distribute video including movies, TV shows and short-form.

Gracenote, which was acquired by Nielsen in 2016, acts as a standard for music and video recognition, supported by entertainment data, featuring descriptions of more than 200 million tracks, TV listings for 85+ countries and statistics from 4,500 sport leagues and competitions. Using the new ID Distribution system, studios and networks will be able to register their content with Gracenote's Video Database and obtain connected Gracenote IDs to enable better search and discovery in program guides, interfaces and OTT catalogs. These IDs and metadata provide common links between TV series, seasons and episodes, as well as related TV and movie genres, celebrities, and other descriptive information.

In addition, clients can submit their own descriptive metadata, tags and imagery, which Gracenote will review and prepare for broad distribution. Simon Adams, Gracenote's Chief Product Officer, comments: 'The new Gracenote ID Distribution system will help creators and owners secure the broadest possible distribution of their programming while providing leading VOD and OTT services a means to easily identify and access relevant metadata for next-generation search and discovery experiences'.

Web site: www.gracenote.com .