Maru/Matchbox Adds Analytics Expert to Toronto Team

In Canada, communities specialist Maru/Matchbox has appointed Sudhanshu Gaur as Vice President, Analytics, based in its Toronto office.

Maru/Matchbox combines technology platforms with sector-focused expert consultants. Its proprietary Maru/HUB platform integrates multiple data streams into a single system allowing real-time analysis of behavioral, transactional and attitudinal information. Last month, the firm added an influencer social listening tool, Maru/Lissted, to the hub, promising to help clients locate the 'true influencers' in communities, and not just 'the ones who create the most noise online'.

Gaur (pictured) joins with more than fourteen years' experience in quant research methods, with a specific focus on advanced analytics. He also brings to the team extensive experience in innovation and product development. During his career, Gaur has held a number of senior positions at research companies including Cornerstone Capabilities, TNS and Kantar IMRB; and worked clientside for a year at GSK.

Julie Paul, Maru Group COO, comments: 'Sudhanshu will be instrumental in adding value to our clients through analytics and smart thinking to drive improvement and consistency in both the use and quality of our capabilities and outputs. His enthusiasm for helping clients bring advanced methods and new ways of thinking to augment their research insights is a key reason we are so excited to have him join our team'.

Web site: www.marumatchbox.com .