Maru/Matchbox has added an influencer social listening tool, Maru/Lissted, to its proprietary technology platform Maru/HUB, promising to help clients locate the 'true influencers' in communities, and not just 'the ones who create the most noise online'.
The firm combines consultants with sector-focused knowledge and agile technology platforms. The latter are based around its proprietary Maru/HUB platform, which integrates multiple data streams into a single system allowing real-time analysis of behavioral, transactional and attitudinal information.
The new tool analyzes how members of topical communities relevant to individual brands react to content, tweets and web sites, helping clients improve content planning, community engagement, influencer relations, SEO and reputation management.
According to the firm's Chief Innovation & Solutions Officer Todd Trautz (pictured), 'Social conversations are full of noise, and identifying the right people is crucial ... a significant number of consumers consistently purchase products and services as a direct result of an influencer's post. Maru/Lissted utilizes AI to identify the influencers that direct the social conversation within a topical community. Their influence can change the conversation about a brand for better or for worse; their thoughts or posts carry with it the potential for virality beyond the topical community'.
Web site: www.marumatchbox.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.