Fraud Prevention Firm Kubient Buys Fidelity Media

In New York, ad tech and fraud prevention platform Kubient has acquired supply-side platform Fidelity Media for an undisclosed sum.

Fidelity Media provides publishers with an opportunity to earn more revenue by monetizing their display and mobile web inventory and supply demand partners programmatically with the most suitable audiences and ad formats. The deal enhances Kubient's ability to sell digital ad inventory and expand its supply-side marketplace offerings with direct publishers, display ad capabilities, and proprietary header bidding technology. It also enhances Kubient's video advertising reach by integrating existing video advertising capabilities into Fidelity's platform.

Following the acquisition, Fidelity's fmxSSP platform will be combined with Kubient's Audience Cloud marketplace, allowing Fidelity's clients to reach, monetize and optimize their audience through Kubient's patent-pending AI-driven, pre-bid fraud prevention solution.

Peter Bordes (pictured), CEO of Kubient, comments: 'Kubient's first-in-class Audience Cloud is built to provide an open transparent marketplace for both buyers and sellers. Fidelity Media's fmxSSP and header bidding capabilities are welcome additions to our already powerful marketplace offerings, and we look forward to providing even more options to Fidelity's robust client list.'

Web sites: www.kubient.com and www.fidelity-media.com .