BlueVenn Partners with Avanci for CDP Roll Out

UK-based marketing automation and audience understanding specialist BlueVenn has partnered with French database marketing agency Avanci, to deliver its customer data platform (CDP) across France, Switzerland and Belgium.

BlueVenn provides marketers with tools to identify, segment, understand and engage with customers. Its CDP enables marketers to analyse customer data and extract insights, with a 'cross-journey communication' function to automatically analyze and tag individuals based on their behaviour end-to-end.

Under the terms of the partnership, which the firms says is the first of its kind in France, Avanci will provide a full sales, implementation and support package to deliver BlueVenn's CDP technology in the agreed countries.

Steve Klin (pictured), CEO at BlueVenn, comments: 'We have had a great, long-term relationship with Avanci for over ten years already, and now I'm excited to announce a new chapter together as we cooperatively launch the BlueVenn Customer Data Platform in France, Switzerland and Belgium. Avanci is perfectly placed to help French speaking organisations to improve their multi-channel marketing and analytics capabilities with an end-to-end offering that combines optimised data management, world-class marketing technology, proven campaign processes and unrivalled data intelligence expertise'.

Web sites: www.bluevenn.com and www.avanci.fr .