Behavioral Science Agency BEESY Expands in NY

Behavioral science agency BEESY has expanded its New York office with the appointment of former PRS IN VIVO exec Madison King as Research Analyst, and Derek Elliott as Behavioral Science Analyst.

Launched last year by former Ipsos Marketing US CEO Elys Roberts, BEESY brings together a multi-functional team of behavioral scientists, consumer insights and marketing strategy experts. The team helps address opportunity areas such as innovation / new product development, eCommerce, online social media influence, path-to-purchase, customer experience and the reinvigoration of stalled brands.

King joins from shopper insights agency PRS IN VIVO, where she helped develop new research offerings to simplify methods and make them more behavioral-based. Elliott is a behavioral science expert with a recent PhD in Philosophy of Psychology, and joins with several years of university-level teaching experience. He specializes in analyzing the heuristics used during the decision-making process that drive 'irrational' human behavior, especially those relevant to patients and physicians.

Commenting on the appointments, Roberts said: 'Our mission at BEESY is to leverage rigorous science to deliver improved commercial outcomes. It is our goal to continue to build on and deliver that mission in both the healthcare and CPG realms, and I'm delighted Derek and Madison will be joining us to further our cause'.

Web site: www.beesystrategy.com .