Miaozhen Splits into MI and BI Units

In China, third party marketing data and tech provider Miaozhen Systems has split into two units: Omni-marketing Intelligence (OMI) and Business Intelligence & Analytics (BIA).

Miaozhen combines consumer behaviour analysis with multidimensional data, to help clients optimize their retail stock strategies, advertising, production costs, supply and marketing, and increase overall ROI. Last year, it acquired audio advertising measurement platform and audio recognition technology specialist RadioBuy. More recently, Miaozhen System's parent company MiningLamp Technology raised $300m in a Series E round of funding, which it will use to invest in its research efforts, add to its team and expand its business.

One of the new units focuses on omni-measurement and marketing optimization, using big data and AI technology to provide businesses with digital measurement, evaluation and optimization solutions for advertising, marketing, and business. The other, the BIA unit, uses big data and AI technology to help enterprises predict trends in the market and optimize business decisions.

Established in 2006 by Minghui Wu (pictured), MiningLamp Technology Group's founder, Chairman, and CEO, the firm is online at www.miaozhen.com .