Merkle to Retire Periscopix Brand

Data-driven performance marketing agency Merkle is retiring its Periscopix brand as part of a drive towards an 'enhanced operating model'; and its media agency will now be known simply as Merkle.

Acquired by Merkle five years ago, Periscopix uses data, analytics and other technology to drive pay-per-click search, programmatic media buying, Google Analytics consulting and conversion rate optimization. Since the acquisition, Periscopix has expanded from 112 people to 450, and today's announcement sees the company's expertise further integrated into the UK Merkle business.

Merkle EMEA's EVP Agency Solutions Thomas Byrne (pictured) comments: 'Merkle is constantly looking for new ways to use data and technology to bring media and customer experience strategies together. Today's announcement is about living our values and demonstrates that the Merkle business is integrated by design to meet the rapidly changing needs of our customers, providing access to our wide pool of talent and people-based marketing expertise'.

Merkle, which is now fully owned by Dentsu Aegis Network (DAN), is online at: www.merkleinc.com .