Verve Debuts 'Lite' Community Panel Service

London-based community panel specialist Verve has introduced a 'fast-build' community panel service called Verve-Lite, giving access to an always-on group of customers and launched in as little as three days.

Verve's new service provides access to up to 2,000 customers and a package of fully-serviced qual, quant or mixed-method projects on a pay-as-you-use basis. The company says that with no set up fees, tech or platform fees and the option to roll on, stop or upscale to a full blown community panel, Verve-Lite means clients can get started quickly.

CEO and founder Andrew Cooper (pictured), comments: 'The concept of Verve-Lite is to take away any long-term financial commitment associated with using a community panel approach, therefore allowing more clients to have access to customer insight whenever they want. Above all else, it's a very powerful opportunity to help brands understand the changes they will inevitably see in customer behaviour from here on in - and adapt their business models to keep up'.

Web site: www.addverve.com .