Protobrand Promotes Zilberman to President

Boston, MA-based behavioral science and MR consultancy Protobrand has promoted Irina Zilberman to the role of company President.

Protobrand's flagship Meta4Insight platform adds System 1 insights to traditional quant research, to help clients develop brand and category strategy and understand consumers. Zilberman (pictured) joined in 2014 as Research Manager and Analyst and more recently served as Senior Research Director. Earlier, she worked for MaPS / Millward Brown Analytics as a Senior Consultant with a focus on brand equity, brand positioning, customer satisfaction and advertising effectiveness studies.

In her new role, she will oversee all operations and personnel management, while helping to guide the company's long-term vision. Chairman Anders Bengtsson comments: 'It's a distinct pleasure to appoint Irina President of the company. She is a seasoned researcher with a proven track record of managing people and processes and I look forward to working with her in the years to come as we continue to expand the business in the US and Europe'.

The firm, which also has a presence in New York, Chicago, Toronto and Zurich, is online at www.protobrand.com .