Daily Research News Online

The global MR industry's daily paper since 2000

Protobrand Promotes Zilberman to President

July 2 2020

Boston, MA-based behavioral science and MR consultancy Protobrand has promoted Irina Zilberman to the role of company President.

Irina ZilbermanProtobrand's flagship Meta4Insight platform adds System 1 insights to traditional quant research, to help clients develop brand and category strategy and understand consumers. Zilberman (pictured) joined in 2014 as Research Manager and Analyst and more recently served as Senior Research Director. Earlier, she worked for MaPS / Millward Brown Analytics as a Senior Consultant with a focus on brand equity, brand positioning, customer satisfaction and advertising effectiveness studies.

In her new role, she will oversee all operations and personnel management, while helping to guide the company's long-term vision. Chairman Anders Bengtsson comments: 'It's a distinct pleasure to appoint Irina President of the company. She is a seasoned researcher with a proven track record of managing people and processes and I look forward to working with her in the years to come as we continue to expand the business in the US and Europe'.

The firm, which also has a presence in New York, Chicago, Toronto and Zurich, is online at www.protobrand.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online