Medallia Opens Singapore Data Centre

Customer experience management (CEM) specialist Medallia has opened a Data Centre in Singapore, adding to its existing hubs in Santa Clara, Seattle, Denver, Toronto, Montreal, Frankfurt, London, Amsterdam and Sydney.

The firm's SaaS platform, the Medallia Experience Cloud, helps users understand and manage the experiences of customers, employees and citizens. This platform captures 'experience signals' created on daily journeys in person, on calls and via digital channels - including video and social media and IoT interactions. It then uses proprietary AI technology to uncover personalized and predictive insights. Earlier this year, the company acquired real time speech-to-text platform Voci Technologies, and video feedback platform LivingLens, having last year taken over behavioural analytics platform Cooladata.

The new data centre will host all Medallia Experience Cloud solutions including video, digital, speech, conversations and text analytics; along with the company's Athena product, which applies artificial intelligence to uncover hidden meanings in vast amounts of customer experience information. Gavin Selkirk (pictured), APAC VP and General Manager, explains: 'Medallia is investing across the APAC region, supporting expansion and helping our customers drive growth by understanding and managing customer, employee and citizen experiences. The Singapore data centre plays an integral part in ensuring we deliver on the data security and regulatory requirements of businesses who are scaling up customer and employee experience programs'.

Web site: www.medallia.com .