Daily Research News Online

The global MR industry's daily paper since 2000

Medallia Buys Behavioral Analytics Firm Cooladata

June 28 2019

US customer experience management specialist Medallia is to acquire Tel Aviv-based behavioral analytics platform Cooladata, for an undisclosed sum.

Krish MantripragadaThrough its proprietary big data platform and artificial intelligence (AI) engine, Cooladata can process huge datasets beyond customer surveys, to analyze non-explicit feedback and predict customer sentiment. The platform provides companies with an understanding of user behavior across multiple-channels, including data on user acquisition, churn / retention drivers and customer lifetime value.

Medallia says the acquisition will expand its own predictive journey capability. Chief Product Officer Krish Mantripragada (pictured) adds: 'We have partnered with Cooladata for a year and absolutely love their technology and team. This acquisition enables us to provide both a more complete view of the customer journey and the analytics to understand the underlying motivations required to make smarter decisions on how to improve experiences and grow customer loyalty'.

Web sites: www.medallia.com and www.cooladata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
View all recent news
for USA
View all recent news
for Asia
View all recent news
for Australia


To receive (free) news headlines by email, please register online