New Funds for Analytics Firm BrandTotal

Brand marketing analytics company BrandTotal has raised $12m in a Series B round of investment, which will be used to develop and launch a new product offering, expand into new markets, and scale its data science, sales and marketing teams.

Founded in 2016 in Tel Aviv, Israel, BrandTotal offers a platform called Agile Marketing Intelligence, helping marketers understand social media competitive intelligence. This includes who competitors have been targeting, whether their ads are appearing, what platforms they are using, and all their creatives and core messages. The firm's platform is powered by proprietary artificial intelligence and natural language processing technology, giving access to competitive spending patterns and advertising volume.

New funding has been led by INcapital Ventures, with participation from Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund and FJ Labs, and brings the total raised to date to $20m. The investment will be partially used to expand the firm's efforts in New York, as well as internationally. Company co-founder and CEO Alon Leibovich (pictured) comments: 'Closing a major funding round during these times of economic uncertainty is testament to the promise that our investors see in BrandTotal'.

Web site: www.brandtotal.com .