Alida to Launch 'World's First' CXM / Insights Platform

In Canada, Alida - the customer intelligence specialist previously known as Vision Critical - is set to launch the Alida CXM platform, which it claims will transform its previous solution into the 'world's first' combined customer experience management (CXM) and insights platform.

The integration of Alida CXM into the firm's existing platform will provide brands with an end-to-end solution for uncovering insights and engaging with customers globally. Combining with the company's Sparq and Touchpoint tools, the platform is designed to take in customer feedback and provide automatic 'actioning' based on a configurable rules engine. It then updates case management status for customer-facing teams, to ensure that every customer experience is managed and monitored.

In addition, a solution called Alida Analytics has been added to the platform, offering configurable, role-based, mobile dashboards that provide insight into customer experience metrics and make it easy for users to visualize the composition of their communities.

Riaz Raihan (pictured), President of Products, comments: 'It is important, but not enough, to capture insights about your customers. Brands must take uncovered customer truths and put them into action to build meaningful relationships. With Alida CXM, our customers can unlock meaningful insights from their customers and manage, monitor, and optimize millions of customer experiences'.

Web sites: www.alida.com .